Core client Victa has just landed a huge accolade in the 2013 Reader Digest ‘Most Trusted Brand’ Awards. Victa took out the award in the Gardening Equipment category. Victa is a truly amazing Aussie brand and one that we are proud to work with at Core. We hope the recent brand campaign we created continues to help the brand achieve great things!
The excerpt below is taken from the Victa award entry:
With a heritage spanning more than 60 years, Victa is a brand that’s synonymous with garden and lawn care. With its focus on quality, practicality and value for money, it’s little wonder that Victa has become a household name in australia. Well-known for its then unique rotary lawnmower – created by Aussie inventor Mervyn Victor Richardson in 1952 – Victa has used its expertise to expand into a complete range of outdoor power equipment products.
Victa makes everything you need to create and maintain a great garden – from edgers to hedgers, trimmers to chainsaws, ride-ons to outdoor vacuums/blowers. Victa products are made and tested to ensure they’re suitable for Australia’s harsh environmental conditions.
Victa’s emphasis on the values of innovation, high quality and hard work has helped underpin its position as a renowned australian brand – one that’s readily identifiable and trusted by australian consumers. With many of Victa’s mowers still being assembled in the company’s Sydney manufacturing plant, Victa will continue to be a household name for many years to come.
“Have owned a Victa mower since 1988 and it just keeps going and going – it never lets me down.”
MALE, 60-64, WA
“Victa is the best as far as I am concerned.”
FEMALE, FEMALE, OVER 75, VIC
“My dad had a Victa lawnmower and it lasted for about 30 years.”
FEMALE, 50-54, QLD
“Their mowers seem to go on forever.”
FEMALE, 70-74, NSW