Rob Kain joins to drive CX offering

Posted on 09/08/2017 under CX, News from The Core Agency

The Core Agency has added additional senior skills to its business with the launch of an upstream customer experience offering, which is being led by former Chief Marketing Officer, Rob Kain. The fast-growing Sydney agency is investing in CX and digital specialists to meet the increasing demand from clients that require greater strategic insight into […]

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New campaign to celebrate QBE’s long-standing sports sponsorships

Posted on 27/03/2017 under Advertising & Branding, Digital & Social Media, News

To coincide with the opening round of the 2017 AFL season, The Core Agency has created a new integrated campaign for QBE, celebrating the insurer’s long-standing association with Australian sport. The campaign is built on the insight that just like sport, life can be unpredictable and reinforces the need for protection for the unexpected.. The […]

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The Core Agency reveals ‘Hallelujah!’ moments in latest campaign for RSVP

Posted on 15/09/2016 under Advertising & Branding

RSVP has launched its second campaign from The Core Agency celebrating the ‘Hallelujah!’ moments when singles realise they’ve found a keeper. From a girl who loves playing video games as much as her date, to a relieved man whose date removes a huge spider from their tent, the new campaign continues to leverage the ‘Find […]

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Simon Rich joins The Core Agency

Posted on 04/07/2016 under News

Sydney independent, The Core Agency, has appointed Simon Rich as its strategy director following a series of new business wins and existing client growth. Rich (pictured with managing director Jane Callister) is a highly experienced strategy director having worked in Australia and internationally across FMCG, financial, automotive and retail sectors. He joins The Core Agency […]

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Cannes Festival overshadowed by clouds…

Posted on 04/07/2016 under News

By The Core Agency founder and creative partner, Jon Skinner. First published in AdNews on June 24 2016. I’m not a data hater, but… It has been a few years since I was at Cannes and the festival is more vibrant and inspiring than ever. Today, it’s not just the global event to celebrate the […]

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Core rebrands and names six new hires

Posted on 26/05/2016 under News

Core has rebranded as The Core Agency to better reflect its broader offering, scale and the brand-centric approach it offers clients. The change follows a period of significant growth for the independent Sydney creative agency which has seen it bolster its ranks with six new appointments. Christian Finucane, co-founder and creative partner at The Core […]

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Core promotes the key issues around nursing for ANMF

Posted on 18/05/2016 under Advertising & Branding, Digital & Social Media, News

Following a competitive pitch in January, Core has launched its first creative work for the Australian Nursing and Midwifery Federation. Running during the federal election campaign to support the importance and issues around the nursing profession, the new work uses the message, ‘If you don’t care, we can’t care.’ The campaign includes TV, print, OOH, […]

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Core creates ‘Fred Moments’

Posted on 18/05/2016 under Advertising & Branding, News

The journey from the despair of blindness, through to hope and finally joy is explored in the latest campaign for The Fred Hollows Foundation, from The Core Agency. The integrated campaign establishes the idea of the ‘Fred Moment’ – which is the moment a patient’s eye bandage is removed after their operation and they can […]

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