New road SA safety campaign for QBE Insurance

Posted on 24/08/2018 under Advertising & Branding, Digital & Social Media, Strategy

We launched a major road safety campaign today for QBE Insurance in South Australia. Creative work we are all very proud! Read the press release below… QBE Insurance has launched a major new Road Safety campaign in South Australia as part of its commitment to reducing the state’s road toll. It’s the highest per capita […]

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New campaign for Spotcap launches

Posted on 20/08/2018 under Advertising & Branding, News

Spotcap, a non-bank lender headquartered in Germany, has launched a new brand campaign in the Australian market. The work has been developed by The Core Agency following an international competitive pitch. Spotcap empowers SMEs to create and embrace growth opportunities by providing unsecured loans between $10,000 and $400,000. It is growing customer numbers with its […]

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Fred’s legacy lives on in new donations campaign

Posted on 15/06/2018 under Advertising & Branding, Digital & Social Media

The Core Agency has launched a new campaign to promote donations to The Fred Hollows Foundation for the end of the financial year. The outdoor, digital and social campaign features archive images of Fred Hollows combined with modern-day photos of patients being treated. A simple visual idea, the campaign communicates how the legacy of Fred’s sight-restoring work […]

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AdNews Mock Briefs – blasts from the past!

Posted on 15/05/2018 under Advertising & Branding, News

It’s always great fun working on the AdNews Mock Briefs! Over the last few years, we’ve had a lot of our entries featured in the AdNews Annual and online. Here are some of our favourites… Brief:  To reverse the Kings Cross lock-out laws Brief:  Celebrate the Ibis as Australia’s national bird  Brief:  Launching the world’s […]

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The Core Agency launches new work for Elders Insurance

Posted on 23/04/2018 under Advertising & Branding, Strategy

Elders Insurance, one of Australia’s largest regional and rural insurance providers, has launched a major new integrated brand campaign. The work has been developed by The Core Agency following their appointment to the account in January this year. With over 100 years of experience, Elders Insurance has agents that live and work in their local […]

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New campaign for Pet Circle

Posted on 12/03/2018 under Advertising & Branding

The Core Agency has launched a new creative campaign for its client, Pet Circle. The brand is Australia’s largest online pet supplies company selling everything from pet food to treats and medication, through its website The campaign leverages the brand’s new ‘Nourish them’ Core Idea created by the agency. The campaign includes 30 sec […]

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Rob Kain joins to drive CX offering

Posted on 09/08/2017 under News

The Core Agency has added additional senior skills to its business with the launch of an upstream customer experience offering, which is being led by former Chief Marketing Officer, Rob Kain. The fast-growing Sydney agency is investing in CX and digital specialists to meet the increasing demand from clients that require greater strategic insight into […]

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New campaign to celebrate QBE’s long-standing sports sponsorships

Posted on 27/03/2017 under Advertising & Branding, Digital & Social Media, News

To coincide with the opening round of the 2017 AFL season, The Core Agency has created a new integrated campaign for QBE, celebrating the insurer’s long-standing association with Australian sport. The campaign is built on the insight that just like sport, life can be unpredictable and reinforces the need for protection for the unexpected.. The […]

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