Simon Rich joins The Core Agency

Posted on 04/07/2016 under News

Sydney independent, The Core Agency, has appointed Simon Rich as its strategy director following a series of new business wins and existing client growth. Rich (pictured with managing director Jane Callister) is a highly experienced strategy director having worked in Australia and internationally across FMCG, financial, automotive and retail sectors. He joins The Core Agency […]

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Cannes Festival overshadowed by clouds…

Posted on 04/07/2016 under News

By The Core Agency founder and creative partner, Jon Skinner. First published in AdNews on June 24 2016. I’m not a data hater, but… It has been a few years since I was at Cannes and the festival is more vibrant and inspiring than ever. Today, it’s not just the global event to celebrate the […]

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Core rebrands and names six new hires

Posted on 26/05/2016 under News

Core has rebranded as The Core Agency to better reflect its broader offering, scale and the brand-centric approach it offers clients. The change follows a period of significant growth for the independent Sydney creative agency which has seen it bolster its ranks with six new appointments. Christian Finucane, co-founder and creative partner at The Core […]

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Core promotes the key issues around nursing for ANMF

Posted on 18/05/2016 under Advertising & Branding, Digital & Social Media, News

Following a competitive pitch in January, Core has launched its first creative work for the Australian Nursing and Midwifery Federation. Running during the federal election campaign to support the importance and issues around the nursing profession, the new work uses the message, ‘If you don’t care, we can’t care.’ The campaign includes TV, print, OOH, […]

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Core creates ‘Fred Moments’

Posted on 18/05/2016 under Advertising & Branding, News

The journey from the despair of blindness, through to hope and finally joy is explored in the latest campaign for The Fred Hollows Foundation, from The Core Agency. The integrated campaign establishes the idea of the ‘Fred Moment’ – which is the moment a patient’s eye bandage is removed after their operation and they can […]

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Blondie rocks QBE in new retail campaign

Posted on 28/02/2016 under Advertising & Branding, News

Core has channelled Blondie’s hit song ‘Call Me’ as the inspiration for an integrated campaign on behalf of QBE, highlighting the insurer’s 100% commitment to its customers. Reworking the American rock band’s 1980’s number one classic, Core has again used premium animation which has become synonymous with the QBE brand. The campaign includes 30 and 15 […]

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Core named 2015 AdNews Small Agency of the Year Finalist

Posted on 05/02/2016 under News

We are very excited to be named a 2015 AdNews Small Agency of the Year finalist! Judges for the AdNews Awards came from all corners of the industry and this year saw far more brand marketers than ever before – from the likes of Kellogg, Arnott’s, Mondelez, Telstra and Fox, to IAG, Toshiba and ANZ. The […]

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Core reveals new work for The Fred Hollows Foundation

Posted on 25/01/2016 under Advertising & Branding, News

Former Australians of the Year unite to support The Fred Hollows Foundation Ita Buttrose, Adam Goodes, Steve Waugh and others back a new campaign 25 years after Fred Hollows received the honour. Twenty-five years after being named Australian of the Year, Fred Hollows and The Foundation he created to end avoidable blindness across the world, […]

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