Blondie rocks QBE in new retail campaign

Posted on 28/02/2016 under Advertising & Branding, News

Core has channelled Blondie’s hit song ‘Call Me’ as the inspiration for an integrated campaign on behalf of QBE, highlighting the insurer’s 100% commitment to its customers. Reworking the American rock band’s 1980’s number one classic, Core has again used premium animation which has become synonymous with the QBE brand. The campaign includes 30 and 15 […]

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Core named 2015 AdNews Small Agency of the Year Finalist

Posted on 05/02/2016 under News

We are very excited to be named a 2015 AdNews Small Agency of the Year finalist! Judges for the AdNews Awards came from all corners of the industry and this year saw far more brand marketers than ever before – from the likes of Kellogg, Arnott’s, Mondelez, Telstra and Fox, to IAG, Toshiba and ANZ. The […]

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Core reveals new work for The Fred Hollows Foundation

Posted on 25/01/2016 under Advertising & Branding, News

Former Australians of the Year unite to support The Fred Hollows Foundation Ita Buttrose, Adam Goodes, Steve Waugh and others back a new campaign 25 years after Fred Hollows received the honour. Twenty-five years after being named Australian of the Year, Fred Hollows and The Foundation he created to end avoidable blindness across the world, […]

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Core wins The Fred Hollows Foundation

Posted on 04/11/2015 under News

PRESS RELEASE Independent Sydney advertising agency Core is set to create a series of new campaigns for The Fred Hollows Foundation, one of Australia’s most respected charities. The agency has been appointed to handle all creative duties for the international development organisation, which focuses on ending avoidable blindness worldwide. For the agency’s creative partners, Christian […]

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Aussie heroes asked to lend a hand…

Posted on 04/11/2015 under News

PRESS RELEASE IVFAustralia and Melbourne IVF, part of Virtus Health, want to appeal to the Aussie man’s inner hero and encourage them to donate their sperm in a new digital campaign from Core. Using the tagline ‘Inside every hero there are millions more’, the independent Sydney creative agency has developed the ads featuring a group […]

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Sydney Airport Pronto Valet campaign

Posted on 14/09/2015 under Advertising & Branding, News

Core has recently launched a new campaign for its client, Sydney Airport Parking. The new outdoor, print, POS and digital work is for Pronto Valet – a convenient service located right next to the terminals that enables passengers to drop off their vehicle and head straight to the gate.  

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New brand idea for Sydney Airport Parking

Posted on 14/09/2015 under Advertising & Branding, News

Independent Sydney advertising agency Core has launched a new brand positioning for Sydney Airport’s range of parking choices in the agency’s first integrated campaign since winning Sydney Airport’s commercial parking advertising account in April. Core has introduced the tagline of ‘Easy-Peasy Parking’ to highlight the convenience and value that parking at Sydney Airport offers to […]

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Core launches new brand campaign for RSVP

Posted on 11/09/2015 under Advertising & Branding, News

Australia’s leading and most trusted online dating site has launched a refreshed brand idea and a new ‘Find a Keeper’ tagline as part of a major new integrated campaign created by Sydney independent advertising agency Core. Core, which was appointed to lead the RSVP creative business in June following a pitch, was tasked with contemporising […]

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