Blondie rocks QBE in new retail campaign

Posted on 28/02/2016 under Advertising & Branding, News

Core has channelled Blondie’s hit song ‘Call Me’ as the inspiration for an integrated campaign on behalf of QBE, highlighting the insurer’s 100% commitment to its customers.

Reworking the American rock band’s 1980’s number one classic, Core has again used premium animation which has become synonymous with the QBE brand.

The campaign includes 30 and 15 second TVC and radio spots, OOH, digital, social, search and internal communications and encourages potential customers to call or click QBE for their home and car insurance.

Christian Finucane, founder and creative partner at Core said: “Call Me is an anthemic song and brings to life QBE’s ongoing commitment to their customers. We’re delighted with the outcome.”

Bettina Pidcock, executive general manager of marketing added: “We are 100% committed to delivering the best service for all, whether they are existing or potential new customers and this campaign reinforces that in a catchy and fun way.”

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