New campaign to celebrate QBE’s long-standing sports sponsorships

Posted on 27/03/2017 under Advertising & Branding, Digital & Social Media, News

To coincide with the opening round of the 2017 AFL season, The Core Agency has created a new integrated campaign for QBE, celebrating the insurer’s long-standing association with Australian sport. The campaign is built on the insight that just like sport, life can be unpredictable and reinforces the need for protection for the unexpected.. The […]

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The Core Agency reveals ‘Hallelujah!’ moments in latest campaign for RSVP

Posted on 15/09/2016 under Advertising & Branding

RSVP has launched its second campaign from The Core Agency celebrating the ‘Hallelujah!’ moments when singles realise they’ve found a keeper. From a girl who loves playing video games as much as her date, to a relieved man whose date removes a huge spider from their tent, the new campaign continues to leverage the ‘Find […]

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Core promotes the key issues around nursing for ANMF

Posted on 18/05/2016 under Advertising & Branding, Digital & Social Media, News

Following a competitive pitch in January, Core has launched its first creative work for the Australian Nursing and Midwifery Federation. Running during the federal election campaign to support the importance and issues around the nursing profession, the new work uses the message, ‘If you don’t care, we can’t care.’ The campaign includes TV, print, OOH, […]

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Core creates ‘Fred Moments’

Posted on 18/05/2016 under Advertising & Branding, News

The journey from the despair of blindness, through to hope and finally joy is explored in the latest campaign for The Fred Hollows Foundation, from The Core Agency. The integrated campaign establishes the idea of the ‘Fred Moment’ – which is the moment a patient’s eye bandage is removed after their operation and they can […]

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Blondie rocks QBE in new retail campaign

Posted on 28/02/2016 under Advertising & Branding, News

Core has channelled Blondie’s hit song ‘Call Me’ as the inspiration for an integrated campaign on behalf of QBE, highlighting the insurer’s 100% commitment to its customers. Reworking the American rock band’s 1980’s number one classic, Core has again used premium animation which has become synonymous with the QBE brand. The campaign includes 30 and 15 […]

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Core reveals new work for The Fred Hollows Foundation

Posted on 25/01/2016 under Advertising & Branding, News

Former Australians of the Year unite to support The Fred Hollows Foundation Ita Buttrose, Adam Goodes, Steve Waugh and others back a new campaign 25 years after Fred Hollows received the honour. Twenty-five years after being named Australian of the Year, Fred Hollows and The Foundation he created to end avoidable blindness across the world, […]

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Sydney Airport Pronto Valet campaign

Posted on 14/09/2015 under Advertising & Branding, News

Core has recently launched a new campaign for its client, Sydney Airport Parking. The new outdoor, print, POS and digital work is for Pronto Valet – a convenient service located right next to the terminals that enables passengers to drop off their vehicle and head straight to the gate.  

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New brand idea for Sydney Airport Parking

Posted on 14/09/2015 under Advertising & Branding, News

Independent Sydney advertising agency Core has launched a new brand positioning for Sydney Airport’s range of parking choices in the agency’s first integrated campaign since winning Sydney Airport’s commercial parking advertising account in April. Core has introduced the tagline of ‘Easy-Peasy Parking’ to highlight the convenience and value that parking at Sydney Airport offers to […]

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Core launches new brand campaign for RSVP

Posted on 11/09/2015 under Advertising & Branding, News

Australia’s leading and most trusted online dating site has launched a refreshed brand idea and a new ‘Find a Keeper’ tagline as part of a major new integrated campaign created by Sydney independent advertising agency Core. Core, which was appointed to lead the RSVP creative business in June following a pitch, was tasked with contemporising […]

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Core creates new work for IVF Australia

Posted on 15/04/2015 under Advertising & Branding, Digital & Social Media, News, Uncategorized

Core has recently launched a new campaign targeting Australian sperm and egg donors for our client IVF Australia. The work is appearing across Facebook and other social media platforms to promote the availability of donor sperm to women.  Ads in the campaign also reach out to men to donate sperm and women to donate their […]

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Core launches new brand campaign for QBE Insurance

Posted on 12/03/2015 under Advertising & Branding, Digital & Social Media, Marketing, News

Core has released its first major campaign for insurer QBE Australia after winning the business following a pitch in late 2014. Core was tasked with growing QBE’s presence in the competitive insurance category. The Sydney-based agency has created an integrated campaign using animation and humour to achieve cut through in the highly cluttered market by […]

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Core launches new Victa V-Force+ range

Posted on 30/10/2014 under Advertising & Branding, News, Product Innovation, Strategy

Innovation is the focus of a new integrated campaign created by Core for its client Victa. The work launches Victa’s new V-Force+ range of Lithium-ion powered garden equipment. Laura Clarke, Victa’s Marketing Communications Manager says, “Innovation is at the very heart of Victa. Our new Victa V-Force+ range is testament to this.” The campaign includes […]

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B&T Creative Focus

Posted on 15/07/2013 under Advertising & Branding, News

The B&T magazine regular creative forum asked Core Creative Partner, Christian Finucane, what’s hot and what’s not…

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Core wins multiple projects with the ABC

Posted on 15/07/2013 under Advertising & Branding, Digital & Social Media, News

We are very proud to have won several key projects from the ABC. Core is working with the national broadcaster on the launch of ABC Splash, as well as other creative and strategy projects to launch the revitalised flagship iOS app and a program of activity for ABC shop. Here’s the Press Release detailing our […]

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The ‘Colour of Money’ in AdNews

Posted on 15/07/2013 under Advertising & Branding, News

Core Creative Partner, Christian Finucane, ponders the value of colour in this article first published in AdNews magazine.

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