New campaign to celebrate QBE’s long-standing sports sponsorships

Posted on 27/03/2017 under Advertising & Branding, Digital & Social Media, News

To coincide with the opening round of the 2017 AFL season, The Core Agency has created a new integrated campaign for QBE, celebrating the insurer’s long-standing association with Australian sport. The campaign is built on the insight that just like sport, life can be unpredictable and reinforces the need for protection for the unexpected.. The […]

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Simon Rich joins The Core Agency

Posted on 04/07/2016 under News

Sydney independent, The Core Agency, has appointed Simon Rich as its strategy director following a series of new business wins and existing client growth. Rich (pictured with managing director Jane Callister) is a highly experienced strategy director having worked in Australia and internationally across FMCG, financial, automotive and retail sectors. He joins The Core Agency […]

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Cannes Festival overshadowed by clouds…

Posted on 04/07/2016 under News

By The Core Agency founder and creative partner, Jon Skinner. First published in AdNews on June 24 2016. I’m not a data hater, but… It has been a few years since I was at Cannes and the festival is more vibrant and inspiring than ever. Today, it’s not just the global event to celebrate the […]

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Core rebrands and names six new hires

Posted on 26/05/2016 under News

Core has rebranded as The Core Agency to better reflect its broader offering, scale and the brand-centric approach it offers clients. The change follows a period of significant growth for the independent Sydney creative agency which has seen it bolster its ranks with six new appointments. Christian Finucane, co-founder and creative partner at The Core […]

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Core promotes the key issues around nursing for ANMF

Posted on 18/05/2016 under Advertising & Branding, Digital & Social Media, News

Following a competitive pitch in January, Core has launched its first creative work for the Australian Nursing and Midwifery Federation. Running during the federal election campaign to support the importance and issues around the nursing profession, the new work uses the message, ‘If you don’t care, we can’t care.’ The campaign includes TV, print, OOH, […]

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Core creates ‘Fred Moments’

Posted on 18/05/2016 under Advertising & Branding, News

The journey from the despair of blindness, through to hope and finally joy is explored in the latest campaign for The Fred Hollows Foundation, from The Core Agency. The integrated campaign establishes the idea of the ‘Fred Moment’ – which is the moment a patient’s eye bandage is removed after their operation and they can […]

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Blondie rocks QBE in new retail campaign

Posted on 28/02/2016 under Advertising & Branding, News

Core has channelled Blondie’s hit song ‘Call Me’ as the inspiration for an integrated campaign on behalf of QBE, highlighting the insurer’s 100% commitment to its customers. Reworking the American rock band’s 1980’s number one classic, Core has again used premium animation which has become synonymous with the QBE brand. The campaign includes 30 and 15 […]

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Core named 2015 AdNews Small Agency of the Year Finalist

Posted on 05/02/2016 under News

We are very excited to be named a 2015 AdNews Small Agency of the Year finalist! Judges for the AdNews Awards came from all corners of the industry and this year saw far more brand marketers than ever before – from the likes of Kellogg, Arnott’s, Mondelez, Telstra and Fox, to IAG, Toshiba and ANZ. The […]

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Core reveals new work for The Fred Hollows Foundation

Posted on 25/01/2016 under Advertising & Branding, News

Former Australians of the Year unite to support The Fred Hollows Foundation Ita Buttrose, Adam Goodes, Steve Waugh and others back a new campaign 25 years after Fred Hollows received the honour. Twenty-five years after being named Australian of the Year, Fred Hollows and The Foundation he created to end avoidable blindness across the world, […]

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Core wins The Fred Hollows Foundation

Posted on 04/11/2015 under News

PRESS RELEASE Independent Sydney advertising agency Core is set to create a series of new campaigns for The Fred Hollows Foundation, one of Australia’s most respected charities. The agency has been appointed to handle all creative duties for the international development organisation, which focuses on ending avoidable blindness worldwide. For the agency’s creative partners, Christian […]

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Aussie heroes asked to lend a hand…

Posted on 04/11/2015 under News

PRESS RELEASE IVFAustralia and Melbourne IVF, part of Virtus Health, want to appeal to the Aussie man’s inner hero and encourage them to donate their sperm in a new digital campaign from Core. Using the tagline ‘Inside every hero there are millions more’, the independent Sydney creative agency has developed the ads featuring a group […]

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Sydney Airport Pronto Valet campaign

Posted on 14/09/2015 under Advertising & Branding, News

Core has recently launched a new campaign for its client, Sydney Airport Parking. The new outdoor, print, POS and digital work is for Pronto Valet – a convenient service located right next to the terminals that enables passengers to drop off their vehicle and head straight to the gate.  

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New brand idea for Sydney Airport Parking

Posted on 14/09/2015 under Advertising & Branding, News

Independent Sydney advertising agency Core has launched a new brand positioning for Sydney Airport’s range of parking choices in the agency’s first integrated campaign since winning Sydney Airport’s commercial parking advertising account in April. Core has introduced the tagline of ‘Easy-Peasy Parking’ to highlight the convenience and value that parking at Sydney Airport offers to […]

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Core launches new brand campaign for RSVP

Posted on 11/09/2015 under Advertising & Branding, News

Australia’s leading and most trusted online dating site has launched a refreshed brand idea and a new ‘Find a Keeper’ tagline as part of a major new integrated campaign created by Sydney independent advertising agency Core. Core, which was appointed to lead the RSVP creative business in June following a pitch, was tasked with contemporising […]

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New digital campaign for NSW Gambling Help

Posted on 02/06/2015 under Digital & Social Media, News

Core has launched a new social digital campaign alerting young gamblers to the tiny odds of actually winning. The creative is running across Facebook and other online channels. The campaign is timed to coincide with Responsible Gambling Awareness Week.

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Core and RSVP start dating

Posted on 02/06/2015 under News

Core is pleased to announce we have won RSVP, Australia’s leading and most trusted online dating site, following a three-way competitive creative pitch. Despite increased competition from both free and paid services, more than half of Australians dating online use the locally-owned site, with over 1,200 new members signing up every day. Core was tasked to […]

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Core launches new work for QBE Insurance Box

Posted on 01/05/2015 under Digital & Social Media, News

Core has launched the latest TVC for its client QBE Insurance. The commercial is part of a multi-channel campaign to promote their innovative new telematic device that senses how safe the driver is behind the wheel. Drivers are given a DriveScore(TM) and safer drivers gain a reduced premium at renewal. The 2014 Canstar Innovation award-winning product […]

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Core promotes partnership between Blu Emu and the Swans

Posted on 01/05/2015 under News

Core has launched a new TVC for its client Sydney Airport. The film is for Blu Emu Car Park, a sub-brand which targets budget airport parkers. The commercial is being shown at the Swans home games on stadium screens as well as being used across Sydney Airport’s digital and social channels.

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Core creates new work for IVF Australia

Posted on 15/04/2015 under Advertising & Branding, Digital & Social Media, News, Uncategorized

Core has recently launched a new campaign targeting Australian sperm and egg donors for our client IVF Australia. The work is appearing across Facebook and other social media platforms to promote the availability of donor sperm to women.  Ads in the campaign also reach out to men to donate sperm and women to donate their […]

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Core lands Sydney Airport account

Posted on 14/04/2015 under News

Independent advertising agency Core has been awarded creative duties for Sydney Airport following a four-way creative pitch. The win for the rapidly growing agency comes after it picked up insurance company QBE and cosmetic brand Ella Baché at the end of the last year, as well as being reappointed to the Victa business following a […]

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Core grows with four new hires

Posted on 14/04/2015 under News

With the agency growing fast we are pleased to welcome some new guys to the team! Core has added copywriter Anthony Ortuso and art director Jari Kennedy after its recent appointment by Sydney Airport, insurance giant QBE and cosmetic brand Ella Baché. Creative team Ortuso and Kennedy are both graduates of Award School and before […]

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Core launches new brand campaign for QBE Insurance

Posted on 12/03/2015 under Advertising & Branding, Digital & Social Media, Marketing, News

Core has released its first major campaign for insurer QBE Australia after winning the business following a pitch in late 2014. Core was tasked with growing QBE’s presence in the competitive insurance category. The Sydney-based agency has created an integrated campaign using animation and humour to achieve cut through in the highly cluttered market by […]

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Core named 2014 AdNews Small Agency of the Year Finalist

Posted on 12/02/2015 under News

We are very proud to have been named a 2014 AdNews Small Agency of the Year Finalist – a great night was enjoyed by the whole team!

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Jane Callister joins Core as Business Director

Posted on 09/12/2014 under News

Following a string of new business wins including the QBE Insurance account and Ella Baché, Sydney creative agency Core has appointed Jane Callister as Business Director. The senior appointment is one of several recent hires at the agency to grow its account service, strategic planning and design resources. Jane was hired from M&C Saatchi where […]

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Core creates new retail campaign for QBE Insurance

Posted on 30/10/2014 under News

Core has just completed its first campaign for recently won client, QBE Insurance. The integrated campaign includes TVCs, outdoor, print, radio and digital and promotes three retail offers for its Home and Car insurance products. The tactical campaign went live at the weekend and is running in key markets in NSW and WA. The campaign […]

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Core launches new Victa V-Force+ range

Posted on 30/10/2014 under Advertising & Branding, News, Product Innovation, Strategy

Innovation is the focus of a new integrated campaign created by Core for its client Victa. The work launches Victa’s new V-Force+ range of Lithium-ion powered garden equipment. Laura Clarke, Victa’s Marketing Communications Manager says, “Innovation is at the very heart of Victa. Our new Victa V-Force+ range is testament to this.” The campaign includes […]

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Core bolsters account service team with Dan Parritt

Posted on 30/10/2014 under News

Following a run of new business account wins, Dan Parritt has joined the Core team as Account Director. Dan will be working across key Core accounts including QBE Insurance, Victa, Ella Baché and our government business. Dan joined Core from a client-side role where he ran the advertising, digital and social marketing programs for Urban […]

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Core wins QBE Insurance account

Posted on 30/10/2014 under News

Following a competitive creative pitch, Core has won the QBE Australia account. Core’s appointment marks the insurer’s plans to elevate its position in the highly competitive insurance category. Christian Finucane, Core Creative Partner said, “We’re over the moon they selected Core’s idea to help them achieve that”. Jon Skinner, Core Creative Partner said, “The QBE […]

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Core wins digital and social creative for Ella Baché

Posted on 19/08/2014 under News

Skincare brand Ella Baché has appointed Core to develop its digital, social and content strategy and creative as the brand looks to drive customer engagement and sales for its Australian network of franchisee beauty salons. Core will work with Ella Baché creative director, Faie Davis, to create campaigns in line with the brand’s positioning of, […]

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Core retains Victa account following creative pitch

Posted on 19/08/2014 under News

Following a competitive pitch, Core has retained creative duties for the iconic Australian garden equipment brand, Victa. Core has been working on the brand with Victa’s parent company, Briggs & Stratton Australia, since winning the business in a competitive pitch in 2011. The 2014 spring campaign will extend across TV, outdoor, radio and digital. It […]

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Leave room for random…

Posted on 01/11/2013 under News

In a piece printed in today’s AdNews magazine, Core Creative Partner Christian Finucane, wonders what happened to all the spontaneity and randomness in our lives… Click on the article below and check it out…

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Australian Creative – Rules or Rebellion?

Posted on 23/10/2013 under News

Core Creative Partner, Christian Finucane was recently asked to contribute to an Australian Creative magazine article that posed the question, ‘Rules or Rebellion?’ Click on the clipping below to read it…

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Core creates a new brand platform for the MFAA

Posted on 22/10/2013 under Digital & Social Media, Marketing, News, Strategy

Core has recently launched a new campaign for its client, the Mortgage & Finance Association of Australia (MFAA). Following an in-depth immersion process, where we interviewed a broad spectrum of people in the broker channel and organisation, we developed a strategy that captured a valuable insight. It became clear that the benefit brokers provide goes […]

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Core launches ‘Stay on track’ mobile app.

Posted on 18/09/2013 under Digital & Social Media, Mobile, News, Strategy

Following a competitive pitch back in February 2013, the NSW Trade & Industry Office of Liquor, Gaming & Racing appointed Sydney agency, Core. The brief was to create and produce a digital concept to encourage responsible gambling, and promote awareness of the counselling services available on the Gambling Help website. Core’s solution was to create an […]

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Core clients combine for Father’s Day

Posted on 26/08/2013 under News

Core clients, Victa and Scotts Australia, have combined to create a promotion with Fairfax Community Newspapers that celebrates the joy of gardening with dad! The winner of the promotion will receive a $14,000 garden makeover. Read more about it and meet the semi-finalists who were recently announced…  

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Aussies vote Victa most trusted brand in Gardening Equipment

Posted on 29/07/2013 under Marketing, News

Core client Victa has just landed a huge accolade in the 2013 Reader Digest ‘Most Trusted Brand’ Awards. Victa took out the award in the Gardening Equipment category. Victa is a truly amazing Aussie brand and one that we are proud to work with at Core. We hope the recent brand campaign we created continues […]

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B&T Creative Focus

Posted on 15/07/2013 under Advertising & Branding, News

The B&T magazine regular creative forum asked Core Creative Partner, Christian Finucane, what’s hot and what’s not…

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Core wins multiple projects with the ABC

Posted on 15/07/2013 under Advertising & Branding, Digital & Social Media, News

We are very proud to have won several key projects from the ABC. Core is working with the national broadcaster on the launch of ABC Splash, as well as other creative and strategy projects to launch the revitalised flagship iOS app and a program of activity for ABC shop. Here’s the Press Release detailing our […]

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The ‘Colour of Money’ in AdNews

Posted on 15/07/2013 under Advertising & Branding, News

Core Creative Partner, Christian Finucane, ponders the value of colour in this article first published in AdNews magazine.

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Core partners with China’s largest social media marketing provider

Posted on 15/07/2013 under Digital & Social Media, Marketing, News, Strategy

To meet the growing demand for Australian businesses that want to connect their brands with the huge Chinese social media audience, Core has partnered with Kongming and created Social-Bridge. Read the press release below and download the Social-Bridge PDF. Core inks partnership with number one in Chinese social media marketing to unlock opportunities for Australian […]

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The 10 commandments of marketing in challenging times


Posted on 15/07/2013 under Marketing, News, Strategy

This opinion piece by Core Managing Partner, Duncan Wakes-Miller, was first published in Marketing Magazine. With economic uncertainty and the changing political landscape, how can marketers adapt to seize opportunity? Developing effective strategies in uncertain times provides a good test for marketers. A challenge, I would suggest, that not only requires innovation but importantly a […]

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Christian Finucane rejoins AWARD Committee

Posted on 08/07/2013 under News

Core Creative Partner, Christian Finucane, has rejoined the AWARD Committee to help promote creative industry standards across the region. It is his second stint on the committee and his ambition for this tenure is to help all industry partners to better realise the commercial power of great ideas. The AWARD press release reads: Industry creative, […]

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