New campaign to celebrate QBE’s long-standing sports sponsorships

Posted on 27/03/2017 under Advertising & Branding, Digital & Social Media, News

To coincide with the opening round of the 2017 AFL season, The Core Agency has created a new integrated campaign for QBE, celebrating the insurer’s long-standing association with Australian sport. The campaign is built on the insight that just like sport, life can be unpredictable and reinforces the need for protection for the unexpected.. The […]

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Core promotes the key issues around nursing for ANMF

Posted on 18/05/2016 under Advertising & Branding, Digital & Social Media, News

Following a competitive pitch in January, Core has launched its first creative work for the Australian Nursing and Midwifery Federation. Running during the federal election campaign to support the importance and issues around the nursing profession, the new work uses the message, ‘If you don’t care, we can’t care.’ The campaign includes TV, print, OOH, […]

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New digital campaign for NSW Gambling Help

Posted on 02/06/2015 under Digital & Social Media, News

Core has launched a new social digital campaign alerting young gamblers to the tiny odds of actually winning. The creative is running across Facebook and other online channels. The campaign is timed to coincide with Responsible Gambling Awareness Week.

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Core launches new work for QBE Insurance Box

Posted on 01/05/2015 under Digital & Social Media, News

Core has launched the latest TVC for its client QBE Insurance. The commercial is part of a multi-channel campaign to promote their innovative new telematic device that senses how safe the driver is behind the wheel. Drivers are given a DriveScore(TM) and safer drivers gain a reduced premium at renewal. The 2014 Canstar Innovation award-winning product […]

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Core creates new work for IVF Australia

Posted on 15/04/2015 under Advertising & Branding, Digital & Social Media, News, Uncategorized

Core has recently launched a new campaign targeting Australian sperm and egg donors for our client IVF Australia. The work is appearing across Facebook and other social media platforms to promote the availability of donor sperm to women.  Ads in the campaign also reach out to men to donate sperm and women to donate their […]

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Core launches new brand campaign for QBE Insurance

Posted on 12/03/2015 under Advertising & Branding, Digital & Social Media, Marketing, News

Core has released its first major campaign for insurer QBE Australia after winning the business following a pitch in late 2014. Core was tasked with growing QBE’s presence in the competitive insurance category. The Sydney-based agency has created an integrated campaign using animation and humour to achieve cut through in the highly cluttered market by […]

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Core creates a new brand platform for the MFAA

Posted on 22/10/2013 under Digital & Social Media, Marketing, News, Strategy

Core has recently launched a new campaign for its client, the Mortgage & Finance Association of Australia (MFAA). Following an in-depth immersion process, where we interviewed a broad spectrum of people in the broker channel and organisation, we developed a strategy that captured a valuable insight. It became clear that the benefit brokers provide goes […]

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Core launches ‘Stay on track’ mobile app.

Posted on 18/09/2013 under Digital & Social Media, Mobile, News, Strategy

Following a competitive pitch back in February 2013, the NSW Trade & Industry Office of Liquor, Gaming & Racing appointed Sydney agency, Core. The brief was to create and produce a digital concept to encourage responsible gambling, and promote awareness of the counselling services available on the Gambling Help website. Core’s solution was to create an […]

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Core wins multiple projects with the ABC

Posted on 15/07/2013 under Advertising & Branding, Digital & Social Media, News

We are very proud to have won several key projects from the ABC. Core is working with the national broadcaster on the launch of ABC Splash, as well as other creative and strategy projects to launch the revitalised flagship iOS app and a program of activity for ABC shop. Here’s the Press Release detailing our […]

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Core partners with China’s largest social media marketing provider

Posted on 15/07/2013 under Digital & Social Media, Marketing, News, Strategy

To meet the growing demand for Australian businesses that want to connect their brands with the huge Chinese social media audience, Core has partnered with Kongming and created Social-Bridge. Read the press release below and download the Social-Bridge PDF. Core inks partnership with number one in Chinese social media marketing to unlock opportunities for Australian […]

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