Core launches new brand campaign for QBE Insurance

Posted on 12/03/2015 under Advertising & Branding, Digital & Social Media, Marketing, News

Core has released its first major campaign for insurer QBE Australia after winning the business following a pitch in late 2014. Core was tasked with growing QBE’s presence in the competitive insurance category. The Sydney-based agency has created an integrated campaign using animation and humour to achieve cut through in the highly cluttered market by […]

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Core creates a new brand platform for the MFAA

Posted on 22/10/2013 under Digital & Social Media, Marketing, News, Strategy

Core has recently launched a new campaign for its client, the Mortgage & Finance Association of Australia (MFAA). Following an in-depth immersion process, where we interviewed a broad spectrum of people in the broker channel and organisation, we developed a strategy that captured a valuable insight. It became clear that the benefit brokers provide goes […]

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Aussies vote Victa most trusted brand in Gardening Equipment

Posted on 29/07/2013 under Marketing, News

Core client Victa has just landed a huge accolade in the 2013 Reader Digest ‘Most Trusted Brand’ Awards. Victa took out the award in the Gardening Equipment category. Victa is a truly amazing Aussie brand and one that we are proud to work with at Core. We hope the recent brand campaign we created continues […]

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Core partners with China’s largest social media marketing provider

Posted on 15/07/2013 under Digital & Social Media, Marketing, News, Strategy

To meet the growing demand for Australian businesses that want to connect their brands with the huge Chinese social media audience, Core has partnered with Kongming and created Social-Bridge. Read the press release below and download the Social-Bridge PDF. Core inks partnership with number one in Chinese social media marketing to unlock opportunities for Australian […]

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The 10 commandments of marketing in challenging times


Posted on 15/07/2013 under Marketing, News, Strategy

This opinion piece by Core Managing Partner, Duncan Wakes-Miller, was first published in Marketing Magazine. With economic uncertainty and the changing political landscape, how can marketers adapt to seize opportunity? Developing effective strategies in uncertain times provides a good test for marketers. A challenge, I would suggest, that not only requires innovation but importantly a […]

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