New road SA safety campaign for QBE Insurance

Posted on 24/08/2018 under Advertising & Branding, Digital & Social Media, Strategy

We launched a major road safety campaign today for QBE Insurance in South Australia. Creative work we are all very proud of! Read the press release below… QBE Insurance has launched a major new Road Safety campaign in South Australia as part of its commitment to reducing the state’s road toll. It’s the highest per […]

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The Core Agency launches new work for Elders Insurance

Posted on 23/04/2018 under Advertising & Branding, Strategy

Elders Insurance, one of Australia’s largest regional and rural insurance providers, has launched a major new integrated brand campaign. The work has been developed by The Core Agency following their appointment to the account in January this year. With over 100 years of experience, Elders Insurance has agents that live and work in their local […]

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Core launches new Victa V-Force+ range

Posted on 30/10/2014 under Advertising & Branding, News, Product Innovation, Strategy

Innovation is the focus of a new integrated campaign created by Core for its client Victa. The work launches Victa’s new V-Force+ range of Lithium-ion powered garden equipment. Laura Clarke, Victa’s Marketing Communications Manager says, “Innovation is at the very heart of Victa. Our new Victa V-Force+ range is testament to this.” The campaign includes […]

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Core creates a new brand platform for the MFAA

Posted on 22/10/2013 under Digital & Social Media, Marketing, News, Strategy

Core has recently launched a new campaign for its client, the Mortgage & Finance Association of Australia (MFAA). Following an in-depth immersion process, where we interviewed a broad spectrum of people in the broker channel and organisation, we developed a strategy that captured a valuable insight. It became clear that the benefit brokers provide goes […]

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Core launches ‘Stay on track’ mobile app.

Posted on 18/09/2013 under Digital & Social Media, Mobile, News, Strategy

Following a competitive pitch back in February 2013, the NSW Trade & Industry Office of Liquor, Gaming & Racing appointed Sydney agency, Core. The brief was to create and produce a digital concept to encourage responsible gambling, and promote awareness of the counselling services available on the Gambling Help website. Core’s solution was to create an […]

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Core partners with China’s largest social media marketing provider

Posted on 15/07/2013 under Digital & Social Media, Marketing, News, Strategy

To meet the growing demand for Australian businesses that want to connect their brands with the huge Chinese social media audience, Core has partnered with Kongming and created Social-Bridge. Read the press release below and download the Social-Bridge PDF. Core inks partnership with number one in Chinese social media marketing to unlock opportunities for Australian […]

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The 10 commandments of marketing in challenging times

Posted on 15/07/2013 under Marketing, News, Strategy

This opinion piece by Core Managing Partner, Duncan Wakes-Miller, was first published in Marketing Magazine. With economic uncertainty and the changing political landscape, how can marketers adapt to seize opportunity? Developing effective strategies in uncertain times provides a good test for marketers. A challenge, I would suggest, that not only requires innovation but importantly a […]

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