Innovation is the focus of a new integrated campaign created by Core for its client Victa.
The work launches Victa’s new V-Force+ range of Lithium-ion powered garden equipment.
Laura Clarke, Victa’s Marketing Communications Manager says, “Innovation is at the very heart of Victa. Our new Victa V-Force+ range is testament to this.”
The campaign includes TVC, outdoor, print, radio and digital. Victa V-Force+ commercial focuses on the insight that consumers can now feel confident in the performance of battery powered garden equipment.
To communicate the ease in which the new V-Force+ range can get the job done, the TVC shows people ‘winning’ with the new tools in the garden.