Core partners with China’s largest social media marketing provider

Posted on 15/07/2013 under Digital & Social Media, Marketing, News, Strategy

To meet the growing demand for Australian businesses that want to connect their brands with the huge Chinese social media audience, Core has partnered with Kongming and created Social-Bridge.

Read the press release below and download the Social-Bridge PDF.

Core inks partnership with number one in Chinese social media marketing to unlock opportunities for Australian brands.

Sydney agency Core has signed an agreement with Kongming Inc, China’s number one services provider in social media marketing. The partnership will see the two companies working together to help Australian brands and businesses take advantage of China’s huge online communities.

Recognised by key Australian marketers as a powerful new channel to engage with a growing number of affluent consumers, until now leveraging Chinese social media has been complex requiring multiple partners. Core can now provide Australian brands a simplified route into this audience and deliver seamless solutions from concept through to activation and reporting.

Duncan Wakes-Miller, Core Managing Partner said, “It goes without saying this partnership provides enormous opportunities for local brands. We are already developing programs for our existing clients and can see that there will be others who have been waiting for a simple solution.”

Working with Kongming’s teams in Shanghai and Beijing, Core will enable Australian businesses to gain access to in-market expertise, local culture insights and the latest Chinese social media dynamics.

“We are very pleased to partner with Core as they share our approach to creative problem solving and innovation” said Summer Qin, Partner at Kongming. “We can give Australian businesses proven methods to engage their brands with the many 100s of millions of Chinese social media users.” Kongming has clients across all brand categories including automotive, FMCG, technology and specific expertise across all areas of tourism marketing.

About Kongming Inc:

Kongming Inc provides social marketing management tools, data analysis, campaign monitoring, strategy consulting and integrated solutions for brands and organisations. Kongming is number one in Chinese social media marketing with more than 16,000 clients and has delivered numerous successful social and digital campaigns. Specialties include social data marketing, social media management, social monitoring, social data analysis and bespoke development and integrations.