Core promotes the key issues around nursing for ANMF

Posted on 18/05/2016 under Advertising & Branding, Digital & Social Media, News

Following a competitive pitch in January, Core has launched its first creative work for the Australian Nursing and Midwifery Federation.
Running during the federal election campaign to support the importance and issues around the nursing profession, the new work uses the message, ‘If you don’t care, we can’t care.’

The campaign includes TV, print, OOH, digital, social and radio.


Client: Australian Nursing & Midwifery Federation
Sue Bellino: Political Director ANMF
Lee Thomas: Federal Secretary ANMF
Annie Butler: Assistant Federal Secretary ANMF
Janaki Cellar: Campaigns and Communications Manager NSW Nurses
Creative Agency: The Core Agency
Creative Partners: Christian Finucane & Jon Skinner
Creatives: Anthony Ortuso & Jari Kennedy
Managing Director: Jane Callister
Account Manager: Lucy Almond
Agency Producer: Deepali Debral
Film Production: Filmgraphics
Director: Ariel Martin
Producer: Gabe Hammond
Audio Production: Sound Reservoir
Music: Song Zu

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