Following a competitive pitch, Core has retained creative duties for the iconic Australian garden equipment brand, Victa.
Core has been working on the brand with Victa’s parent company, Briggs & Stratton Australia, since winning the business in a competitive pitch in 2011.
The 2014 spring campaign will extend across TV, outdoor, radio and digital. It will promote Victa’s trusted lawn mowers as well as launching an innovative new sub-brand range.
Laura Clarke, Marketing Communications Manager at Briggs & Stratton Australia said: “We will soon be launching an exciting new range of Victa garden power equipment and, thus, required a strong creative strategy to achieve cut-through and engage with our target market.” “As such, it was crucial to have a concept which would deliver growth for our channels and build brand awareness, and the ideas presented by Core ticked all the boxes. The combination of our new range and Core’s creative concepts ensure we’re looking forward to a very exciting season.”
Core has previously developed campaigns to launch Victa’s expansion into other outdoor powered garden equipment, in addition to creating brand development and packaging design to launch Victa Pro, a sub-brand targeting the growing ‘prosumer’ category.
Christian Finucane, Creative Partner at Core said: “Core has been fortunate enough to work with Victa for a few years now. As one of the most trusted and innovative brands in Australia it is always exciting to launch new campaigns for them.”