Core wins multiple projects with the ABC

Posted on 15/07/2013 under Advertising & Branding, Digital & Social Media, News

We are very proud to have won several key projects from the ABC.

Core is working with the national broadcaster on the launch of ABC Splash, as well as other creative and strategy projects to launch the revitalised flagship iOS app and a program of activity for ABC shop.

Here’s the Press Release detailing our appointment to the ABC Splash launch campaign…

ABC Innovation enrols Core to launch ABC Splash website.

Sydney agency, Core, has been selected by ABC Innovation to help launch ABC Splash, the national broadcaster’s new online education portal for kids, teachers and parents.

Splash brings together the best learning resources and content from the ABC and its partner, Education Services Australia.

The website provides a hub for kids aged 3 – 10 years to search for exciting educational content, and for teachers to tap into 100s of videos, audio files, infographics and interactives to use in their classrooms. Plus parents who can use the website to try and understand their child’s homework and provide help!

The print and digital campaign created and produced by Core will run across consumer and education media channels.

Angela Clark, Director, ABC Innovation said, “Splash is a very exciting new project that brings together a huge catalogue of world-class learning content. Through our partnership with Education Services Australia we’re providing Australian families and teachers with a powerful collection of digital assets.”

Christian Finucane, Core Creative Partner said, “As a dad of three young children I know this is a project that holds genuine value for all Australian families. The ABC plays a key role in educating our kids in the stories, facts and history of our nation. Finally there is a go-to place to discover it all.”

The ABC Splash website launch is the latest in a string of new business wins for Core. Recently account wins include Scotts Australia, NSW Roads & Maritime Services and Virtus Health (IVFAustralia). Other Core clients include Victa, Destination NSW, Briggs & Stratton and The Kids’ Cancer Project. Core is an AdNews 2012 ‘Small Agency of the Year’ Finalist.