Fred’s legacy lives on in new donations campaign

Posted on 15/06/2018 under Advertising & Branding, Digital & Social Media

The Core Agency has launched a new campaign to promote donations to The Fred Hollows Foundation for the end of the financial year. The outdoor, digital and social campaign features archive images of Fred Hollows combined with modern-day photos of patients being treated.

A simple visual idea, the campaign communicates how the legacy of Fred’s sight-restoring work lives on.


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