New campaign for Pet Circle

Posted on 12/03/2018 under Advertising & Branding

The Core Agency has launched a new creative campaign for its client, Pet Circle. The brand is Australia’s largest online pet supplies company selling everything from pet food to treats and medication, through its website

The campaign leverages the brand’s new ‘Nourish them’ Core Idea created by the agency. The campaign includes 30 sec and 15 sec TVCs, outdoor and digital executions.

Pet Circle is amongst a growing list of clients at The Core Agency including QBE Insurance, Sydney Airport, Key Pharmaceuticals, NSW Government, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.

Christian Finucane, Founder & Creative Partner at The Core Agency said: “We’re really pleased with this new work for Pet Circle – its simple message will help power the growth of our client. It’s always a bit nerve-wracking filming animals, but the guys at Photoplay did an amazing job on the day.”

This latest campaign launch comes after The Core Agency announced last month it had won the Elders Insurance account. The agency is tasked with creating and rolling out a new Core Idea for the customer-focused insurance brand.


Client: Pet Circle

Marketing Director: Juvita Janto

Agency: The Core Agency

Creative Partners: Christian Finucane & Jon Skinner

Strategy Director: Simon Rich

Senior Copywriter: Dave Glen

Senior Art Director: Simone Parravicini

Jnr Art Director: Valeria Camin

Managing Director: Jane Callister

Account Manager: Max Whitehouse

Agency Senior Producer: Bill Doig

Production Company: Photoplay

Director: Gary John

Producer: Bonnie Fay

Post Production: The Editors

Audio: Smith & Western

« Back