How the organisation should use the internet to reach out to problem gamblers about the counselling services on offer?

The Core Idea

Core conducted a strategic review of the aims, ambitions and opportunities for the digital and mobile channels for NSW Gambling Help.

We learned that problem gamblers, their families and their workmates wanted to reach out for help and counselling services on their terms and in their own timeframe. The user’s desire to stay anonymous was also a key consideration.

However, the key insight we uncovered was that gamblers who are seeking to better understand their issues are empowered by discovering how others have overcome their gambling problem. So we created an online community under the theme of, ‘You’re not alone’.

The forum-centric website enables the easy upload and sharing of audio, video and written success stories from reformed gamblers, supporters and professional counsellors.


The website has only been live a few months, but analytics show that traffic, engagement time and return visitor metrics have all exceeded the targets.

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