Elders Insurance, one of Australia’s largest regional and rural insurance providers, has launched a major new integrated brand campaign. The work has been developed by The Core Agency following their appointment to the account in January this year. With over 100 years of experience, Elders Insurance has agents that live and work in their local communities. Its products include business insurance, farm insurance, personal insurance, plus fleet and commercial motor insurance.
The ‘Our way never gets old’ campaign leverages the brand’s strong reputation as a reliable and customer-focused insurance provider. The campaign will work in parallel with the business’ plans to expand its current footprint of over 150 locations into metropolitan areas. The integrated campaign includes TV executions, press, digital, social, in-branch collateral and website integration.
Christian Finucane, Founder & Creative Partner at The Core Agency said: “Many brands like to think they are customer-centric, but Elders Insurance is the real deal. The more we learned about the trusted relationships their agents have their customers, the more we knew we should build the campaign around them. Every one of their agents is a brand ambassador.”
Yasi Phillips, Marketing Manager at Elders Insurance said: “Elders Insurance is a genuinely customer-centric business and our new campaign captures that with refreshing authenticity. The creative work features our own people and shows why great customer service never goes out of fashion.”
Elders Insurance is amongst a growing list of clients at The Core Agency including QBE Insurance, Sydney Airport, Key Pharmaceuticals, NSW Government, Spotcap, Pet Circle, RSVP and The Fred Hollows Foundation.
This latest campaign comes after The Core Agency announced last month it was launching a new brand campaign for Pet Circle, Australia’s largest online pet supplies company.
Client: Elders Insurance / QBE Group
Chief Customer Officer: Bettina Pidcock
Head of B2B Marketing & Strategic Sales: John Kilkenny
Marketing Manager: Yasi Phillips
Agency: The Core Agency
Founders & Creative Partners: Christian Finucane & Jon Skinner
Director of Strategy: Simon Rich
Senior Art Director: Simone Parravicini
Senior Copywriter: Dave Glen / Kevin Macnamara
Senior Account Director: Rebecca Scott
Senior Account Manager: Joseph Rosslind
Senior Producer: Bill Doig
Producer: Apple Stuart
Film Company: Eight
Director: Eddy Bell
Executive Producer: Lib Kelly
Director of Photography: James Brown
Editor: Ben Zemanek / Looper Films
Post Production: White Chocolate
Audio Post & Music: Smith & Western