EASYFLOWERS - Brand Campaign

The Core Agency launches fresh campaign for new client EASYFLOWERS.

We were super happy to be picked by online retailer EASYFLOWERS in 2020 to create a new integrated brand campaign. The Core Agency was appointed without a pitch, based on the campaigns we have created for other pure play brands.

With its national office in Adelaide, EASYFLOWERS is one of the largest floral networks in Australia, bringing together over 300 local florists to deliver beautiful fresh flowers across Australia, same day. Now in its 20th year, EASYFLOWERS continues to build on its track record of growth with a fresh new Core Idea and integrated campaign.

Our new integrated campaign features TV, print, digital and social. The 30 second commercial went live on Sunday 21 February and highlights how easy it is to forget a loved one’s birthday, yet how easy it is to rectify with same day flower delivery from EASYFLOWERS.

Jon Skinner, Founder & Creative Partner at The Core Agency said, “It’s fantastic to be working with the EASYFLOWERS team – people who clearly believe in the power of creative advertising to drive their business forward. There’s nothing more rewarding than seeing the results our campaigns deliver for entrepreneurial clients, and I know this new work will achieve the same for EASYFLOWERS.”

Jacob White, Deputy CEO at EASYFLOWERS said, “We’re thrilled to partner with The Core Agency. They have extensive experience with digital brands and have created a fantastic campaign to communicate our message. The EASYFLOWERS brand has long been considered Australia’s easy choice for delivering love in the form of flowers and we’re confident the team’s energy and creativity will keep us relevant with existing audiences, as well as engage new generations of customers to come.”

Credits:

Client: EASYFLOWERS

CEO: Jason Squire

Deputy CEO: Jacob White

Agency: The Core Agency

Founder & Creative Partner: Jon Skinner

Founder & Creative Partner: Christian Finucane

Senior Copywriter: Kevin Macnamara

Senior Art Director: Simone Parravicini

Strategy Director: Andrew McCowan

Business Director: Rebecca Turner

Senior Account Manager: Max Whitehouse

TV Producer: Bill Doig

Production Company: Airbag

Director: Ariel Martin

Executive Producer: Alex Tizzard

Line Producer: Megan Ayers

DOP: Aaron McLisky

Media Agency: Wavemaker

Client Director: Leonora Beresford

Client Executive: Kellie Patrick

Edit House: ARC Edit

Editor: Charles Ivory

Conform: White Chocolate

Sound House: Rumble Studios

Sound Designer: Cam Milne

Sound Producer: Katie Harper

Photographer: Steve Greenaway