Opportunity
Just Better Care is a leading national provider of aged care and disability support services. Following the account win, we were tasked with updating the visual identity for use across campaigns and collateral, in line with the new brand positioning, Just Better Care - Just for you.
Core Idea
Built on the Core Proposition, ‘Getting the right support unlocks possibilities’, our design solution uses a collection of interlocking shapes to amplify the idea. The shapes alone represent the support professional or the customer, and when two shapes fit together, they represent the pairing of the customer with tailored support.
Results
The brand’s new visual identity has been unanimously embraced across the business and all its local office owners. Implemented across all the brand’s internal and external channels, the new design solution is helping drive increasing brand recognition and customer growth.