The IGA ‘Soul Stories’ campaign uses long-form filmed content to enable viewers to get to know the owners behind their 1,400 independent stores. Like mini-docos, each one tells a unique tale, often including personal anecdotes that describe the owner’s unique backstory, passions or ambitions.

We travelled to every corner of Australia including Albany, Kangaroo Island, Geraldton, Jamberoo and Warrandyte to create over a dozen films.

Check out the first three here.