We’ve just launched an integrated campaign for Osmocote Pour+Feed, a new liquid indoor plant food from Evergreen Garden Care (formerly Scotts Australia). The campaign is running in Australia and New Zealand and includes TV, digital, social and press.

Osmocote Pour+Feed addresses the growing trend of indoor plant ownership by a group of people dubbed, ‘Plant parents.’ And we’re not just talking about older demographics, with people of all ages proudly sharing photos of their Insta-worthy Monsterias, Fiddle-leaf Figs and Devil’s Ivy plants across social media.

However, liquid fertilisers on the market today are designed for outdoor use, requiring mixing and a watering can which is messy and inconvenient, therefore many indoor plants never get fed. It’s just too difficult, messy and smelly for plant parents. Osmocote Pour+Feed makes it easy for plant parents to feed their leafy babies so they can grow up big, strong and glossy! It’s now as simple as pouring a capful of the liquid into the soil. There’s no mixing, no mess and no fuss - so, it’s perfect for green or black thumbs!

Jon Skinner, Founder & Creative Partner at The Core Agency said:

“We’ve been working with this partner for over eight years and they never stop innovating. For the Osmocote Pour+Feed launch we created a simple entertaining story to communicate how easy it now is to maintain healthy indoor plants.”

Mark Ellis, Marketing Director at Evergreen Garden Care, said:

“Most people understand that they should feed their indoor plants with a liquid fertiliser but put it in the ‘too hard basket’, leaving their plants hungry and deficient of nutrients. Our new Osmocote Pour+Feed campaign clearly communicates this important fact, in a fun and entertaining way.”