Core has just completed its first campaign for recently won client, QBE Insurance. The integrated campaign includes TVCs, outdoor, print, radio and digital and promotes three retail offers for its Home and Car insurance products.

The tactical campaign went live at the weekend and is running in key markets in NSW and WA.

The campaign features a QBE man working hard on a pump to blow up inflatables that promote the various retail offers.

The TVC campaign was directed by Ariel Martin through Filmographies Entertainment. The CGI animation and post were delivered by Fanatic Films and the audio and music by Sound Reservoir.