Independent advertising agency Core has been awarded creative duties for Sydney Airport following a four-way creative pitch. The win for the rapidly growing agency comes after it picked up insurance company QBE and cosmetic brand Ella Baché at the end of the last year, as well as being reappointed to the Victa business following a pitch.

Core has been tasked with growing the airport’s car park business, which makes up a significant part of the airport's operations. There are some 17,000 car spaces at the airport with three car parks at the domestic terminal, two at international and the long stay Blu Emu facility. All offer a range of products including online pre-booking, drive up and valet services.

The agency won the account based on its strategic and creative thinking presented during the pitch and it will also develop a new sub brand for the car parks following the successful introduction of Blu Emu in 2012. Work on this business starts immediately.

Sydney Airport GM parking and ground transport Craig Norton said Core won the pitch based on its strategic and creative thinking.

“We were impressed with the way Core approached the brief to promote our variety of parking products and their stand-out creative proposals,” Norton said.

“We are looking forward to working with the agency's very talented team."

Christian Finucane, creative partner at Core said:

“It’s always satisfying when a client selects you based on your creative work and we’re looking forward to working closely with Sydney Airport to get more people to use the wide variety of parking options available there.”

Jon Skinner, creative partner at Core said:

“The agency is firing on all cylinders at the moment both in terms of new business and the work we have coming through. We’ve moved into bigger offices and are attracting great talent which is paying dividends.”