Innovation is the focus of a new integrated campaign created by Core for its client Victa. The work launches Victa’s new V-Force+ range of Lithium-ion powered garden equipment.

Laura Clarke, Victa’s Marketing Communications Manager says,

“Innovation is at the very heart of Victa. Our new Victa V-Force+ range is testament to this.”

The campaign includes TVC, outdoor, print, radio and digital. Victa V-Force+ commercial focuses on the insight that consumers can now feel confident in the performance of battery powered garden equipment.

To communicate the ease in which the new V-Force+ range can get the job done, the TVC shows people ‘winning’ with the new tools in the garden.