Opportunity
How to overcome consumer reticence to get a competitive insurance quote and then switch, when the process often involves a long phone conversation or completing forms online.
The Core Idea
Core created the concept for ‘Send and Switch’ following a conversation during QBE strategic retail workshop. It became clear that consumers didn’t just want better value or discounted insurance, they wanted to simpler way to get a competitive price.
QBE Send and Switch created a simple new way for consumers to send their existing policy information, all they need to do is snap a photo of their current policy and email it.
The consultants then do all the administration and data entry work before calling the customer to offer QBE’s best possible deal.
We created a new TVC, radio and digital work to launch and explain the concept across key markets.
Results
QBE Send and Switch has made a significant contribution to increased sales since launch.